The solution depends on the problem. It can be a product experience, a design system, a team structure, or an entire creative area built from scratch. I identify what is needed and deliver it, hands-on or leading a team. From problem investigation to solution delivery. Product strategy, technical execution, team structuring and professional development, across scales and contexts.

AI is part of how I work and what I build. In my process, it speeds up discovery, synthesis and the path from exploration to interface. In the products, I design with it as a material: sometimes a visible agent the user talks to, sometimes a quiet layer working in the background. Knowing when it should be seen and when it should disappear is a design decision in itself.